{"id":73587,"date":"2018-09-12T11:19:22","date_gmt":"2018-09-12T02:19:22","guid":{"rendered":"https:\/\/www.ad-comm.jp\/?post_type=portfolio&#038;p=73587"},"modified":"2020-01-22T14:26:22","modified_gmt":"2020-01-22T05:26:22","slug":"merck-serono","status":"publish","type":"portfolio","link":"https:\/\/www.ad-comm.jp\/?portfolio=merck-serono","title":{"rendered":"Merck Serono"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;30&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-506190&#8243; text_font=&#8221;font-553617&#8243;]Merck Serono[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]<em>The Power of Two\u2026 Managing Post Merger Integration and Business Development in the Pharmaceutical Industry.<\/em>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_space=&#8221;fontspace-114873&#8243; text_font=&#8221;font-555555&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221;]<span style=\"color: #333333;\">In brief<\/span>[\/vc_custom_heading][vc_column_text]<span style=\"color: #333333;\">When German pharmaceutical company, Merck, acquired Swiss biotechnology firm, Serono, the combined entity of Merck Serono was created. It was a pivotal moment in the history of both companies; with 28 compounds in clinical development and a combined R&amp;D budget of $1.3 billion, there was a lot to capitalize on.<\/span><\/p>\n<p><span style=\"color: #333333;\">Ad-comm Group was engaged to help manage post merger integration, uniting the two organizations, building on existing equities and reinforcing their innovative credentials.<\/span><\/p>\n<p><span style=\"color: #333333;\">In addition to executing integration activities, we worked with Merck Serono as strategic advisors and marketing support partners to achieve business objectives for key oncology, fertility and growth hormone therapies.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_raw_html]JTNDdmlkZW8lMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMmF1dG8lMjIlMjBhdXRvcGxheSUyMGxvb3AlMjBtdXRlZCUyMHBsYXlzaW5saW5lJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRmFkLWNvbW0uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkZ2aWRlbyUyRm1lcmNrX3Nlcm9ub190aGVfb3JhbmdlX3Jldm9sdXRpb25fd2ViLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74362&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74364&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74365&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_space=&#8221;fontspace-114873&#8243; text_font=&#8221;font-555555&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221;]<span style=\"color: #333333;\">What we did<\/span>[\/vc_custom_heading][vc_column_text]<span style=\"color: #333333;\">We started with a focus on PMI internal communication, uniting the two organizations with a sense of pride, a spirit of comradery, and an understanding of the company\u2019s mission and values and objectives.<\/span><\/p>\n<p><span style=\"color: #333333;\">Our strategy and creative teams worked to develop and execute an extensive office branding project, bringing the newly formed company to life with a fresh visual system.<\/span><\/p>\n<p><span style=\"color: #333333;\">We then planned and executed three-day long team building\/strategy off-sites in Guam and in Nagasaki for Merck Serono\u2019s 300 senior and mid-management staff. From strategic elements to every detail of the content creation and logistical aspects, Ad-comm\u2019s integrated team delivered successful and memorable off-sites that steered key business decisions and momentum within the organization.<\/span><\/p>\n<p><span style=\"color: #333333;\">A key growth driver for Merck Serono was oncology drug Erbitux. Ad-comm was designated the lead agency and strategic advisor for the Erbitux launch in Japan. From launch and acceleration, to first line approval, we executed a 360 degree communications program that included the launch events, cancer symposiums, publication strategy, building and managing a strategic KOL program, content creation, product literature, and digital sales tools for medical reps.<\/span><\/p>\n<p><span style=\"color: #333333;\">Our team also supported Merck Serono\u2019s Gonal-f brand, a world leader in fertility treatment. Ad-comm conceptualized and executed logistical and creative aspects of FertiLink, a three-day conference in Kyoto sponsored by Merck Serono, engaging 200 global key opinion leaders in the field of fertility therapy. The conference successfully conveyed Merck Serono\u2019s commitment and leadership in developing and marketing innovative products in the field.<\/span><\/p>\n<p><span style=\"color: #333333;\">Our work expanded to include Saizen, Merck Serono\u2019s therapy for growth hormone deficiency (GHD) with a scope of work that planned and executed communication objectives, a publication strategy and KOL engagement.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;76663&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;76664&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; 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row_height_percent=&#8221;30&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-506190&#8243; text_font=&#8221;font-553617&#8243;]Merck Serono[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74354,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-73587","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/73587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73587"}],"version-history":[{"count":42,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/73587\/revisions"}],"predecessor-version":[{"id":76671,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/73587\/revisions\/76671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/media\/74354"}],"wp:attachment":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}