{"id":74022,"date":"2018-08-14T15:54:35","date_gmt":"2018-08-14T06:54:35","guid":{"rendered":"https:\/\/www.ad-comm.jp\/?post_type=portfolio&#038;p=74022"},"modified":"2018-12-20T11:59:02","modified_gmt":"2018-12-20T02:59:02","slug":"perrier-jouet","status":"publish","type":"portfolio","link":"https:\/\/www.ad-comm.jp\/?portfolio=perrier-jouet","title":{"rendered":"Perrier-Jou\u00ebt"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;30&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-506190&#8243; text_font=&#8221;font-553617&#8243;]Perrier-Jou\u00ebt[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Momentous celebrations of a 200 year legacy, and activating VIP media and key opinion leader engagement.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_space=&#8221;fontspace-114873&#8243; text_font=&#8221;font-555555&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221;]<span style=\"color: #333333;\">In brief<\/span>[\/vc_custom_heading][vc_column_text]<span style=\"color: #333333;\">Since 1811, the House of Perrier-Jou\u00ebt has created wines with craftsmanship and a unique signature created and guarded by only seven Cellar Masters.<\/span><\/p>\n<p><span style=\"color: #333333;\">2017 marked a critical year in which the House celebrated two centuries of heritage, and central to its activities, it proudly introduced the Belle Epoque Vintage 2011 in Japan.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">To mark this momentous and important occasion, Ad-comm was engaged to conceptualize, plan and execute launch communications, highlighted by a VIP media and key opinion leader event. The key objectives included:<\/span><\/p>\n<ol style=\"line-height: 33px; font-size: 16px; list-style-type: square;\">\n<li><span style=\"color: #333333;\">A dramatic and memorable unveiling of the Belle Epoque 2011 to create media exposure, and enhance celebrity endorsement and key trade relations<\/span><\/li>\n<li><span style=\"color: #333333;\">To showcase that Perrier-Jou\u00ebt is opening its cellar doors to the public for the first time and to provide a first glimpse and virtual look of its cellars<\/span><\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74339&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74340&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74341&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;75081&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;75082&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;74342&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; row_name=&#8221;Design&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_space=&#8221;fontspace-114873&#8243; text_font=&#8221;font-555555&#8243; text_weight=&#8221;300&#8243; text_transform=&#8221;uppercase&#8221; sub_lead=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221;]<span style=\"color: #333333;\">What we did<\/span>[\/vc_custom_heading][vc_column_text]<span style=\"color: #333333;\">Ad-comm obtained private access to Beige, Alain Ducasse\u2019s Michelin star restaurant in the Tokyo\u2019s iconic Chanel building, known for its most coveted tables; through d\u00e9cor and branding elements, Beige was transformed to represent the unique and luxurious world of Perrier-Jou\u00ebt.<\/span><\/p>\n<p><span style=\"color: #333333;\">A theatrical reveal combining service, music and lighting was executed to create a highly climactic evening and launch of the Belle Epoque 2011.<\/span><\/p>\n<p><span style=\"color: #333333;\">While enjoying a Champagne paired dinner, guests were left spellbound by an unexpected and complete transformation of their surroundings. Cued by dramatic music and lighting, the stunning views of Ginza were replaced by a projected tour of the Perrier- Jou\u00ebt House on the venue\u2019s expansive windows. We utilized cutting edge, never-before-seen window lamination technology to convert Beige\u2019s windows to \u201csmart windows\u201d, dramatically taking them from clear transparency offering breathtaking Tokyo views to HD ready film screens. A narrated virtual tour accompanied the projection, taking guests through the beautiful vineyards and garden, right into the cellars where the magic of the champagne making occurs.<\/span><\/p>\n<p><span style=\"color: #333333;\">A memorable evening was achieved and guests left with the desired communication message of Perrier-Jou\u00ebt\u2019s two centuries of heritage and its unwavering dedication to producing champagnes of uncompromising quality.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<blockquote><p><span style=\"color: #333333;\"><i><strong>\u201c\u2026 Ad-comm was selected for their highly strategic and creative vision. The concept they created was unique, impressive and the execution was excellent. The Ad-comm team understood our brand and the communications message we wished to deliver. All elements of the event were carefully choreographed to create the right result.\u201d<\/strong> <\/i><\/span><br \/>\nYann Soenen,\u00a0Director of Marketing, Pernod Ricard Japan<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74343&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74344&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74346&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;800&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;30&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;80&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-506190&#8243; text_font=&#8221;font-553617&#8243;]Perrier-Jou\u00ebt[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221;]Momentous celebrations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74124,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-74022","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/74022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74022"}],"version-history":[{"count":9,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/74022\/revisions"}],"predecessor-version":[{"id":76399,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/portfolio\/74022\/revisions\/76399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=\/wp\/v2\/media\/74124"}],"wp:attachment":[{"href":"https:\/\/www.ad-comm.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}